Edgy Campaign Earns Aster Honor for NorthBay
An edgy advertising campaign to promote women's health has earned NorthBay Healthcare two prestigious Aster Awards for excellence in medical marketing.
Titled, "If Healthcare Were Designed by Women," a trio of 
newspaper and magazine ads won one of eight Judges Choice awards in the prestigious national Aster Awards competition. It is the highest honor presented to division winners who receive a perfect score from the judges.
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Tickled PINK about Pink Heals Tour
Look out for the fire trucks! The Pink Heals Tour is rolling into Solano County May 27-28 as it makes its first ever visit to California. The famous pink fire trucks will be on public display outside NorthBay Medical Center in Fairfield on Friday, May 27 and will join Vacaville's Fiesta Days parade on May 28.
The Pink Heals Tour is dedicated to raising awareness about women and cancer. The funds raised in our community will be donated to the NorthBay Center for Women’s Health to fund mammograms for women without health insurance. CLICK HERE FOR DETAILS.
Team NorthBay Bikes for a Cure
Team NorthBay fielded more than 90 bicycle riders May 1 in the Tour de Cure fundraiser for the American Diabetes Association.
According to Team Captain Patrick Garner, nearly $30,000 was raised by Team NorthBay.
This is the second year Team NorthBay has participated in the Tour de Cure in Yountville. In 2011 the team numbered 33 riders.
“Working with the American Diabetes Association is a no-brainer for me," says Patrick. "NorthBay is a healthcare organization, and we want to encourage good health in our community. This is just one way to raise awareness.”
NorthBay Signs Aetna Contract
NorthBay’ Center for Primary Care and the NorthBay Specilaty Practices now have a contract with Aetna for its PPO, EPO, and POS products. The new contract began May 1, and marks the first time in roughly 10 years that NorthBay physicians have been contracted with this plan.
Because members of these Aetna plans have out-of-network benefits, our physicians have been seeing many of them during the years without a contract. The contract means that these patients will now see a reduction in their out-of-pocket expenses.
The new contract does not currently include HMO products, according to Kelley. NorthBay and Aetna have agreed to amend the contract to add the HMO line of business at a later date.
NorthBay News